EVALUATING THE SUCCESSFUL APPROACHES OF STUDENT ORGANIZATIONS IN RAISING AWARENESS AND PROMOTING SUSTAINABILITY ON CAMPUS AND NEARBY COMMUNITIES

Abstract

This study analyzes the successful strategies employed by student organizations in raising awareness and promoting sustainable practices within their campuses and surrounding communities. Using a qualitative descriptive approach, data was collected through interviews, focus group discussions, and document reviews with active student leaders and organizations known for their impactful campaigns. The findings identify key strategies such as effective communication through social media, community engagement, strategic partnerships, innovative campaign design, and contextual customization. These approaches have significantly contributed to increasing awareness and fostering sustainable behaviors among students and community members. The study also highlights factors that influence success, including strong leadership, resource mobilization, and institutional support. The results underscore the importance of collaborative efforts and creative outreach methods in achieving sustainable development goals at the grassroots level. Based on the insights gathered, the study recommends strengthening collaborations, enhancing digital outreach, adopting context-specific strategies, and providing capacity-building opportunities for student leaders to sustain and expand their impact. Ultimately, this research emphasizes the pivotal role that student organizations play in environmental and social advocacy, serving as catalysts for positive change within educational institutions and their communities.